YooMedia to handle red button donations for Red Nose Day Howard Lake | 15 March 2007 | News Tagged with: Digital AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Interactive media, gaming and mobile entertainment group YooMedia will be handling red button interactive TV donations for tomorrow’s Red Nose Day campaign.The company will provide the return path capability, secure data capture and fulfillment of donations made by interactive television for Red Nose Day. It will do so not only on the night of 16 March, but also for two weeks after the event.During the last Red Nose Day in 2005, YooMedia handled more than 70,000 red button donations worth almost £1.6 million. Advertisement 26 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Martin Gill, head of new media for Comic Relief said: “With so many of our audience using digital satellite services in the UK, a secure and robust donation mechanic using the red button is a brilliant response channel that has seen significant growth in the last five years.”YooMedia provides similar services for Sport Relief and BBC Children in Need.