5 tips for working with the media during a merchant data breach

first_img 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by: Georgann SmithThe reporters, bloggers and media representatives in your community are charged with a specific task when they are assigned to cover a major retail data breach – they need to localize the story. Community financial institutions (FIs) that make their job easier often establish themselves as a credible, accessible local source. If leveraged properly, the relationship can be mutually beneficial well into the future.How to effectively and appropriately interact with media during a data breach incident should be an important consideration for credit unions and community banks.Below are five tips to ensure your FI is prepared to work with media when your customers’ data is compromised.Always return media calls. Even if you are not prepared to share all the details, call or email media back to let them know the status of your response to their inquiry or to set up a time to talk.Share what you can. At a minimum, you can explain what your customers have been advised to do in response to the breach. This is often great insight for them, as it extends to the customers of many FIs in the area. continue reading »last_img