TTNQ searching for adventurous Aussie

first_imgMarcus, Dale- Tourism Tropical North Queensland In a bid to boost domestic tourism and awareness, Tourism Tropical North Queensland (TTNQ) has launched a campaign exposing the region’s adventurous side. The viral campaign Australia’s Greatest Adventurer hit the web earlier this week and is asking Aussies to share their adventure stories. However, the competition is not just limited to the young and outrageous but of anyone from around Australia of any age and fitness level, TTNQ domestic sales and marketing manager Marcus Brady told e-Travel Blackboard. “Becoming Australia’s greatest adventurer targeting active explorers, people who want to have physical challenge and want to feel alive when they travel,” Mr Brady said. “It’s not just about extreme adventures though, this can appeal to anyone who wants to step out of their comfort zones. In support of the promotion, ten Adventure Champion ambassadors were selected to drive the public to share their stories online. The ten ambassadors will also be responsible for selected Australia’s Greatest Adventurer a week after the competition closes towards the end of May. Champion athlete Susan Crow told e-Travel Blackboard that the judges will not choose winner solely on the type of adventure but also the personal achievement they received. “It really does not have to be an extreme adventure, it can be a light adventure but we want to know what personal achievement the applicant received,” Ms Crow said. Operators from around North Queensland have welcomed the competition and expect it to refresh the state’s image after recent natural disasters. “I think it’s really positive and a new angle for the region,” Rendezvous Reef Resort sales and marketing manager Shirley Dodt said. “North Queensland really offers different experiences and it’s a campaign to promote what we do have in the region. “The ten ambassadors are great, I think they are a great example of youth and it [the promotion] is going to do great for the region.” The winner of Australia’s Greatest Adventure will win a trip to North Queensland where they can take part in white water rafting, skydiving, scuba diving and bungy jumping activities. Earlier this week TTNQ held it Tropical North Queensland road show where operators from the area spoke of their committed faith to the region’s revival after flooding and the cyclone in the state earlier this year. Source = e-Travel Blackboard: N.Jlast_img