Reading comprehension (the long tail) after sharing

in the long tail theory. The long tail is not sales or visits, Chen Nian think it refers to the product. >

can be seen from the definition of the long tail theory, when the commodity storage circulation demonstration site and channel wide enough, a sharp decline in the cost of production of goods that individuals can make the production and sales of goods, the cost decreases sharply when the demand is very low before seemingly almost any product.

long tail theory

2.

do not know if you have not read Chris · Anderson; the "long tail theory" this book. A few years ago is the fire of a book. In Chen Nian began to involve analysis of website optimization and data, and then accumulated a certain website operation and data statistics, again took out the "long tail theory" read, found a lot of problems will click into place. According to some thoughts on this book is written out to share with you. (will continue to add on

)The definition of This definition is

long tail theory

traditional sales channels to do the above points, site personnel and other daily operations are constraints, unless you have many funds at unrestricted input to verify the long tail theory, or if you have a strong background support, such as train ticket sales, although the need to invest huge funds to build sales network sell train tickets, but there is strong support, while the train ticket sales can also explain the long tail: even the remote and then a short road, there are still a few people who want to buy tickets, so the long tail effect of the miracle is a very important premise of need. Even Chris · Anderson himself found the long tail theory is through iTunes this one does not require a large cost of sales platform, rather than on WAL-MART’s performance reports, and Internet marketing can be just perfect to break through this limit.

The limitation of

long tail advantage of natural self-evident, but it also has its limitations, it is these limitations of the long tail theory is not applicable to any industry. I think the long tail theory limitations in these aspects.

people later summed up, Chris · Anderson did not give a clear definition of the long tail in his book, but it is undeniable that his "long tail theory" this book is really elaborated a new theory to subvert the rule of 28.

long tail theory

when the commodity storage circulation demonstration site and channel wide enough, a sharp decline in the cost of production of goods that individuals can make the production and sales of goods, the cost decreases sharply when almost any previous seemingly low demand products, as long as there is to sell, some people will buy. The demand and sales of products is not high and the common market share, compared with the mainstream product market share, even more.

1. cost limit

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